What is it: A clean formulated volumizing and lifting mascara with a uniquely hourglass shaped brush head to give you big, bold lashes that command attention. Why you'll love it: Plumps and lifts your lashes all day Smooth, creamy, and long-wearing formula infused with jojoba oil Easy to apply Hourglass-shaped brush head to separate and define lashes Smudge-resistant and long-lasting formula 97% of users saw bigger and bolder lashes 100% saw instant volume 94% saw lifted lashes 100% saw a lengthening effect* Choose from Black and Pitch Black (a deeper, more pigmented black shade) and now available in two trendy colors! (Electric Blue and Deep Green) Take on the world with #BigMoodEnergy, dramatic lashes, and all the confidence in just one swipe. This volumizing and lifting mascara gives you a bold and dramatic effect and is now available in two vibrant colors. It's that same intense definition and lift you love, thanks to the mascara brush head's hourglass shape—250 intertwined bristles work to lay on the pigment and separate each lash. The long-wearing, creamy formula is infused with nourishing jojoba oil to give you a smooth, effortless application every time. Load up your lashes with Electric Blue or Deep Green to create a look that's truly eye-catching! How to use: Starting at the root of the lashes in a zig zag motion, work the volumizing mascara in an upwards motion. Apply additional coats to build to desired effect. Remove with Cleansing Balm. Ingredients: Phthalate Free, Sulfate-Free, Paraben-Free Formulation: Gel Country of Origin: Imported Ingredients: Water/Aqua,Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera,Stearic Acid,Hydrogenated Jojoba Oil,Glyceryl Stearate,Acacia Senegal Gum,Glycerin,Oleic/Linoleic/Linolenic Polyglycerides,Oryza Sativa (Rice) Bran Wax,Vp/Eicosene Copolymer,Aminomethyl Propanol,Acrylates Copolymer,Phenoxyethanol,Hydroxyethylcellulose,Ethylhexylglycerin,Disodium Phosphate,Polysorbate 60,Sodium PhosphateIron Oxides (Ci 77499)