What it Does: Hi There! I deliver radiant, cool toned blonde hair that's bright, shiny, and soft. My ultra-violet pigments neutralize yellow brassy tones on all hair types, for salon-fresh blonde, every time. I'm also nutrient-rich and sulfate-free to provide gentle cleansing. My new vegan formula features Wild Cherry Bark for deep conditioning benefits and Ginger Root Extract for moisture. Time to kick some serious brass! I’m safe to use on keratin, Brazilian, and color-treated hair. Eva NYC's packaging is now made from 100% recyclable aluminum! Just add it to your curbside bin, and it can continue to be recycled forever. How to Use: Use me on wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with Eva NYC Tone It Down Blonde Conditioner. Why You'll Love it: I am certified cruelty-free through Leaping Bunny, certified vegan, and certified GMO-free. I am free of Sulfates, Parabens, Phthalates, SLES, MIT/MCIT, Mineral Oil, Nanoparticles, Triclosan, Triclocarban, BHT, BHA, Oxybenzone, Benzophenone, Gluten Hair Type: Color Treated, Straight, Textured Concerns: Hair Toning, Color Protection Fluid Ounces: 8.8 oz. Formulation: Cream Country of Origin: Made in US Ingredients: Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Glycol Stearate, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Persea Gratissima (Avocado) Oil, Hydrolyzed Vegetable Protein, Prunus Serotina (Wild Cherry) Bark Extract, Zingiber Officinale (Ginger) Root Extract, Sodium Methyl Cocoyl Taurate, Polyquaternium-10, Citric Acid, Propylene Glycol, PEG-150 Distearate, PEG-12 Dimethicone, Dehydroacetic Acid, Sodium Phytate, Benzyl Alcohol, Polysorbate 20, Fragrance, Ext. Violet 2 (CI 60730) Please be aware ingredients are subject to change periodically. It is recommended you check the product packaging prior to use for a complete ingredient list.