Blonde Pop Shampoo - BenefitsVegan. Cruelty-Free. Gluten-Free.Soften, strengthen, hydrate, add shine*When used as a system of Blonde Pop Shampoo, Conditioner and L.A. Blonde Treatment SpraySqualane-infused to help restore moisture, brilliance and shineUltra-clean formulas7x reduced brassiness*, brighter shade, moisturized strands, 450F heat protectionKey IngredientsPurple Rice: helps soften and strengthen hairSqualane: ultra-emollient conditioning agent that replenishes moisture balanceFormulated WithoutPetrolatumGlutenSulfates (SLS or SLES)Mineral OilParabens - Blonde Pop Shampoo