Discover two New shades of Superhero No-Tug Eyeshadow Sticks in one limited-edition set, designed with female influencer and entrepreneur Madi Nelson (@heymadinelson)! Featuring It Cosmetics' exclusive No-Tug Technology, these super blendable cream eyeshadow sticks in matte and pearl finishes glide onto your lids without tugging on your delicate eye area. The crease-resistant formula with skin-loving caffeine, collagen and peptides provides up to 16-hour wear for your most gorgeous eyes in one swipe! ""I love wearing a matte shade on my lid and using a shimmering shade for my eye's inner corner, under my brow bones and even as a highlighter."" - Madi Nelson.