What it Does The art of beautiful color with every wash Color while you cleanse. Keracolor Color + Clenditioner™ is a non-lather conditioning cleanser designed to instantly infuse color into hair with every wash. Stay kind to your hair with our kind - Cruelty, Sulfate, Paraben, Gluten Free - ingredients. The Keracolor line is infused with our Keratin Complex, combined with nourishing and rejuvenating coconut oil, shea butter, rose hip oil, jojoba oil & almond oil making your hair healthier and silkier with each use. Highlights: • 3 -in- 1 Product • Semi-permanent direct hair dye • Enhance color vibrancy • Rich conditioning adds strength, shine, & softness How to Use 1. Start with wet or dry hair. 2. Section hair and apply the product generously. You can use a wide-tooth comb for even distribution. 3. Leave on for 10-15 minutes, depending on the color saturation intensity you desire. 4. Rinse. Style as usual. Important Notes: For maximum intensity, do multiple applications until desired color is achieved. Color + Clenditioner can be applied to dry hair for a bolder color. To maintain achieved tone, alternate with Clenditioner. Our Color + Clenditioners contain semi-permanent direct dye pigments and will gradually fade out from hair. Color results and longevity of hair color is dependent on the condition and porosity of the hair, and the intensity of the shade. ***If you are going to make a drastic color change, consult with a salon professional. Hair Type: Straight, Wavy, Curly, Textured, Coily Concerns: Color Protection Fluid Ounces: 12 oz. Ingredients: Sulfate-Free, Clean Country of Origin: Made in US Ingredients: Water/Aqua/Eau, Cetyl Alcohol, Glycerin, Behentrimonium Chloride, Cocamidopropyl Betaine, Stearamidopropyl Dimethylamine, Sorbitan Laurate, Cocamidopropyl Hydroxysultaine, Phenoxyethanol , Caprylyl Glycol, PEG-12 Dimethicone, Fragrance (Parfum), Hydrolyzed Keratin, Cocos Nucifera Oil, Butyrospermum Parkii Butter, Rosa Moschata Seed Oil, Simmondsia Chinensis Seed Oil, Prunus Amygdalus Dulcis Oil, Citrus Grandis Fruit Extract, Citric Acid, Tocopheryl Acetate, Tetrasodium EDTA, Limonene, Linalool, Basic Yellow 57, Basic Blue 99, HC Blue 15 Please be aware ingredients are subject to change periodically. It is recommended you check the product packaging prior to use for a complete ingredient list.