What it Does Matrix’s Keep Me Vivid Color Preserving Shampoo with optimal color retention properties extends the longevity of brightness in a variety of color treated hair. Fade fighting technology keeps high maintenance colors vibrant for longer. Sulfate free technology maintains bright, vibrant hair colors for an extended period of time. Retains vibrant hair color for up to 65 days and for up to 21 washes for long-lasting color and added shine. Locks in all hair colors from reds, pastels, blondes and brunettes. The products feature a fragrance with notes of vanilla, coconut and cotton candy. How to Use Apply to damp hair. Lather. Rinse. Follow with Keep Me Vivid Conditioner. Can be used daily for clean and gentle nourishment. Concerns: Color Protection Fluid Ounces: 10.1 oz. Ingredients: Sulfate-Free, Salicylic Acid Formulation: Liquid Country of Origin: Made in US Ingredients: Aqua / Water / Eau • Sodium C14-16 Olefin Sulfonate • Cocamide Mea • Glycerin • Cocamidopropyl Betaine • Glycol Distearate • Sodium Lauroyl Sarcosinate • Hexylene Glycol • Parfum / Fragrance • Citric Acid • Sodium Hydroxide • Sodium Chloride • Sodium Benzoate • Peg-55 Propylene Glycol Oleate • Propylene Glycol • Coco-Betaine • Hydroxypropyl Guar Hydroxypropyltrimonium Chloride • Salicylic Acid • Carbomer • Sodium Citrate • Polyquaternium-7 • Benzoic Acid • Tetrasodium Edta • Benzyl Salicylate • Pearl Powder • Benzyl Alcohol Please be aware ingredients are subject to change periodically. It is recommended you check the product packaging prior to use for a complete ingredient list.