What it Does No nothing No Yellow Shampoo eliminates yellow tones in blonde hair. The intense violet pigments in the shampoo neutralize unwanted, yellow tones in light hair. The shampoo is a great choice for lightened and highlighted hair, as well as grey and naturally blonde hair. No Yellow Shampoo is hypoallergenic, fragrance-free, unscented, gluten-free, soy-free, paraben-free, dye and colourant free. 100% vegan and cruelty-free. How to Use Apply large amount into damp hair, lather and leave in for 1-5 minutes. Rinse thoroughly. Hair Type: Color Treated Concerns: Hair Toning Fluid Ounces: 10.1 oz. Ingredients: Fragrance Free Country of Origin: Made in US Ingredients: Aqua (Water), Sodium Laureth Sulfate, Glycerin, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Citric Acid, Cocamidopropylamine Oxide, Glycol Distearate, Sodium Chloride, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Acid Violet 43, Sodium Benzoate, Disodium EDTA, Laureth-4, Potassium Sorbate, Phenoxyethanol, EDTA, Guar Hydroxypropyltrimonium Chloride.