What it is: An innovative formula infused with castor oil to protect your hair and meadowfoam seed oil to prep your hair for any style.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Frizz
- Thinning
- Damage, Split Ends, and Breakage

Key Benefits:
- Conditions, protects, and preps the hair for styling
- High-performance styling formula
- Good-for-you formula

Highlighted Ingredients:
- Aloe Vera: Nourishes, hydrates, and is scalp-loving.
- Meadowfoam Seed Oil: Contains vitamin E and antioxidants to prep hair for styling.
- Amaranth Seed Extract: Strengthens and nourishes hair while addressing hair fall caused by breakage.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Like your face primer, this is the last step in your conditioning routine and the first step in every styling routine. This heat-protecting primer preps the hair for styling by acting like a magnet for your styling products. It makes your styling products work harder so your style lasts longer.