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Managing High-Tech Services Using a CRM Strategy

Compare Managing High-Tech Services Using a CRM Strategy

Barnes and Noble

$180.00

As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure, enabling you to gain and retain a competitive edge for your company. This book highlights issues and problem-solving applications including:

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