We all have been given the fundamental right to exploit our talents in any way possible to create genuine value and be in business. And with many platforms that facilitate eCommerce combined with worldwide distribution, it has never been easier to be in business. So, starting a business isn't a real challenge anymore, the real challenge is to stay in business and here is where many aspiring entrepreneurs fail. They don't fail because of lack of knowledge about business or business strategies, they fail because they didn't embrace the principles that guarantee success! You probably did your homework on the strategies that are available to accelerate your business towards success. But if you don't embrace the principles that guarantee success, you might be accelerating towards failure! This book will give you 50 fundamental principles that every entrepreneur must embrace and become! Whoever embraces these 50 fundamental principles will sooner or later experience significance, appreciation and fulfillment in entrepreneurship!