Home
A Business History of the Swatch Group: Rebirth Swiss Watchmaking and Globalization Luxury Industry
Barnes and Noble
Loading Inventory...
A Business History of the Swatch Group: Rebirth Swiss Watchmaking and Globalization Luxury Industry in Franklin, TN
Current price: $169.00
Barnes and Noble
A Business History of the Swatch Group: Rebirth Swiss Watchmaking and Globalization Luxury Industry in Franklin, TN
Current price: $169.00
Loading Inventory...
Size: Hardcover
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
You May Also Like
More About Barnes and Noble at CoolSprings Galleria
Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.
1800 Galleria Blvd #1310, Franklin, TN 37067, United States
