Home
A Manager's Guide to PR Projects: A Practical Approach / Edition 2
Barnes and Noble
Loading Inventory...
A Manager's Guide to PR Projects: A Practical Approach / Edition 2 in Franklin, TN
Current price: $52.99
Barnes and Noble
A Manager's Guide to PR Projects: A Practical Approach / Edition 2 in Franklin, TN
Current price: $52.99
Loading Inventory...
Size: OS
A Manager's Guide to PR Projects, Second Edition
picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.
This fully revised second edition offers PR students and practitioners new material that includes the following:
The impact of social media on each phase of the planning process.
Digital approaches to strategic and summative research, message dissemination and public engagement.
Strategies to enhance accountability.
Ethics considerations in the planning process.
Updated print and web-based resources for PR managers.
picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.
This fully revised second edition offers PR students and practitioners new material that includes the following:
The impact of social media on each phase of the planning process.
Digital approaches to strategic and summative research, message dissemination and public engagement.
Strategies to enhance accountability.
Ethics considerations in the planning process.
Updated print and web-based resources for PR managers.
A Manager's Guide to PR Projects, Second Edition
picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.
This fully revised second edition offers PR students and practitioners new material that includes the following:
The impact of social media on each phase of the planning process.
Digital approaches to strategic and summative research, message dissemination and public engagement.
Strategies to enhance accountability.
Ethics considerations in the planning process.
Updated print and web-based resources for PR managers.
picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.
This fully revised second edition offers PR students and practitioners new material that includes the following:
The impact of social media on each phase of the planning process.
Digital approaches to strategic and summative research, message dissemination and public engagement.
Strategies to enhance accountability.
Ethics considerations in the planning process.
Updated print and web-based resources for PR managers.
You May Also Like
More About Barnes and Noble at CoolSprings Galleria
Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.
1800 Galleria Blvd #1310, Franklin, TN 37067, United States
