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A Suitable Case For Traveling

A Suitable Case For Traveling in Franklin, TN

By Barnes & Noble

Current price: $3.99
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A Suitable Case For Traveling

Barnes and Noble

A Suitable Case For Traveling in Franklin, TN

By Barnes & Noble

Current price: $3.99
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Size: EBook

An English version of a true story concerning a round the world trip In 1966 when a client of Erwin Wasey asked the advertising agency to create a promotional scheme to launch a range of ‘virtually’ indestructable lugguage. As a consultant art director, John Mannering Harrison arranged with BOAC (now British Airways) to take the suitcases around the world agreeing two free tickets and the hotel costs to be paid by them. Location photography was the ‘in’ thing at that time and for such a small client, it raised many eyebrows by creating the ultimate location project. The concept presented was to portray the range of lugguage in odd situations to indicate that they would stand up to all forms of travel, no matter how hard, such as planes, trains, rickshaws, ski-lifts, taxis and camels. Accompanied by his trusted photographer, Gray Lacey, they visited many exotic major cities in circumnavigating the world which was slightly hilarious and sometimes perilous to create the advertising campaign that they would never forget.
An English version of a true story concerning a round the world trip In 1966 when a client of Erwin Wasey asked the advertising agency to create a promotional scheme to launch a range of ‘virtually’ indestructable lugguage. As a consultant art director, John Mannering Harrison arranged with BOAC (now British Airways) to take the suitcases around the world agreeing two free tickets and the hotel costs to be paid by them. Location photography was the ‘in’ thing at that time and for such a small client, it raised many eyebrows by creating the ultimate location project. The concept presented was to portray the range of lugguage in odd situations to indicate that they would stand up to all forms of travel, no matter how hard, such as planes, trains, rickshaws, ski-lifts, taxis and camels. Accompanied by his trusted photographer, Gray Lacey, they visited many exotic major cities in circumnavigating the world which was slightly hilarious and sometimes perilous to create the advertising campaign that they would never forget.

More About Barnes and Noble at CoolSprings Galleria

Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.

1800 Galleria Blvd #1310, Franklin, TN 37067, United States

Find Barnes and Noble at CoolSprings Galleria in Franklin, TN

Visit Barnes and Noble at CoolSprings Galleria in Franklin, TN
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