This hydrating formula of the men's shaving cream softens the skin and lifts whiskers to provide a smooth razor glide for an accurate shave. Formulated with pomegranate seed oil, lemon oil, basil extract and hyaluronic acid, this men's shaving cream protects against razor burn and irritation while moisturizing and refreshing the skin. How to Apply: With a wet shaving brush directly in the jar, apply on wet skin and shave. Rinse off with cold water. Made in Italy