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Advanced Marketing Research / Edition 1
Barnes and Noble
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Advanced Marketing Research / Edition 1 in Franklin, TN
Current price: $75.00
Barnes and Noble
Advanced Marketing Research / Edition 1 in Franklin, TN
Current price: $75.00
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Size: OS
Advanced Marketing Research
is a companion volume to Richard Bagozzi's
Principles of Marketing Research
. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.
Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.
is a companion volume to Richard Bagozzi's
Principles of Marketing Research
. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.
Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.
Advanced Marketing Research
is a companion volume to Richard Bagozzi's
Principles of Marketing Research
. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.
Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.
is a companion volume to Richard Bagozzi's
Principles of Marketing Research
. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.
Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.
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