This volume presents different perspectives on a dual model of impression formation -- a theory about how people form impressions about other people by combining information about a person with prior knowledge found in long-term memory. This information is of real importance to graduate students and advanced undergraduates in cognitive and social psychology, experimental psychology, social cognition and perception. Each volume in the series will contain a target article on a recent theoretical development pertinent to current study followed by critical commentaries offering varying theoretical viewpoints. This productive dialogue concludes with a reply by the target article author. The first volume of the series presents an evaluation of theoretical advances in social cognition and information processing from new and different perspectives. Volume 2 presents a new conceptualization of personality and social cognition by Cantor and Kihlstrom which addresses both new and old issues. The volumes in this series will interest and enlighten graduate and advanced undergraduates in cognitive and social psychology, experimental psychology, social cognition and perception. The first volume of the series presents an evaluation of theoretical advances in social cognition and information processing from new and different perspectives. Each volume in the series will contain a target article on a recent theoretical development pertinent to current study followed by critical commentaries offering varying theoretical viewpoints. This productive dialog concludes with a reply by the target article author. The information provided in Volume 1 promises to enrich graduate and advanced undergraduates in cognitive and social psychology, experimental psychology, social cognition and perception. This first volume of the series evaluates the theoretical advances made in social cognition and information processing from new and different perspectives. This unique and lively interchange between the target article author and the critics will enrich and enlighten psychologists from many disciplines. Each volume in the series will contain a target article on a recent theoretical development pertinent to current study followed by critical commentaries offering varying theoretical viewpoints. This productive dialog concludes with a reply by the target article author. The first volume of the series presents an evaluation of theoretical advances in social cognition and information processing from new and different perspectives. Volume 2 presents a new conceptualization of personality and social cognition by Cantor and Kihlstrom which addresses both new and old issues. All volumes in this series will interest and enlighten graduate and advanced undergraduates in cognitive and social psychology, experimental psychology, social cognition and perception.