The author discusses what he sees as "the mutual attraction between presidents and celebrities from Kennedy to Reagan. . . . Kennedy, he argues, took celebrity politics 'to a whole new level'; Nixon learned how to manufacture celebrity; . . . and Reagan combined both men's lessons and became, in the later years of his presidency, 'not so much America's leader as . . . its logo.'
The author discusses what he sees as "the mutual attraction between presidents and celebrities from Kennedy to Reagan. . . . Kennedy, he argues, took celebrity politics 'to a whole new level'; Nixon learned how to manufacture celebrity; . . . and Reagan combined both men's lessons and became, in the later years of his presidency, 'not so much America's leader as . . . its logo.'
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