BIG HIT VOLUMIZING SHAMPOO 9.2OZ. Benefits: Provides instant and all day volume*. Helps to add and retain weightless moisture. Softens and detangles hair. Ideal for fine-medium hair types 13A seeking extra volume. *Based on a professional evaluation of 56 subjects using Big Hit Shampoo and Conditioner and Rising Star Volumizing Finishing Spray. Key Ingredients: Caffeine: Helps energize limp hair and promotes sebum elimination. Glycerin: Adds and retains moisture into strands. Sea Buckthorn: Known as one of earths most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp, and skin while restoring lipids in the hair to help increase shine, manageability, softness, and strength. Research Results: Clinically proven to give hair 2.3x more volume*. Achieves instant and all day volume**. *Clinically tested when using Big Hit Shampoo and Conditioner together as a system. **Based on a professional evaluation of 56 subjects using Big Hit Shampoo and Conditioner and Rising Star Volumizing Finishing Spray.