WHAT IT IS  Zero Brushes. Zero Smudge. 100% Impact. Create iconic eye looks in seconds—from soft to bold glam—with our swipe-on shadow sticks. The creamy, blendable formula glides on effortlessly, delivering 12-hour wear that’s smudge-proof, water-resistant, and non-flaking. Mess-free, eye-defining, and made to enhance every eye color.  WHY YOU’LL LOVE IT  12-hour wear that’s smudge-proof, water-resistant, and non-flaking High-performance, creamy formula delivers maximum payoff in one swipe Glides on smoothly and evenly with no skipping or tugging Fast, fuss-free application for instant eye looks—from soft to bold Seamlessly blends and builds with zero fallout—no brushes required Apply as a base, wear alone, or pair multiple shades for a custom look   Perfect for quick mornings, travel, or on-the-go touch-ups Multi-use for eyeshadow, eyeliner, and eye highlighter Long-wearing formula allows for enough playtime before setting Easy-to-apply for all ages and skill levels—especially beginner Shade-matched packaging makes it easy to grab the right shade Mix, match, and layer—high-impact shades are designed to play well together Shade wardrobe: metallic, sparkle, and matte finishes Available in 18 shades with color-true wear Cruelty-free, paraben-free, gluten-free, talc-free, fragrance-free, phthalate-free, sulfate-free, oil-free, mineral oil-free, alcohol-free    Non-irritating & dermatologist-tested  Ophthalmologist tested      *NON-VEGAN SHADES Dusty Rose, Ultra-Plum, Lilac Pearl, Pink Mirage, Petal, Wisteria Glow    HOW TO APPLY   Twist out a small amount of product Working one eye at a time, glide the stick directly onto lids and blend with fingertips or a brush Use the flat side to sweep color across the lid, and the edge to define the crease or line the eyes Use as an eyeshadow, liner, or base Wear 1 shade or layer multiple for a customized look Replace the cap securely when not in use PRO TIPS Can use fingertips or brushes to blend Use as a base to adhere powder eyeshadow and create a custom look Pair matte and shimmer finishes together to create dimension  Use dense brushes to blend and transition color For tight-lining the eye, use a small, dense brush to blend at the lash line Blend deep shades with fingers for a smokey, lived-in look Remove with a long-wearing makeup remover Product Pairing: Sculpt Mascara ABH Eyeshadow Palette  Brow Wiz Brow Freeze Gel