Why Is Visual Communication and Design Important in Contemporary Society?
Visual images are the foundation for communication in most forms of fine art popular media. Visual technologies such as television, film, World Wide Web, digital cameras, and videos are omnipresent forms of communication in developed nations. For better or worse, the images we view contribute to the knowledge we have of the world. Visual media contribute to the images we create of ourselves. We make images to tell about our experiences.
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rt Elements: Biological, Global, and Interdisciplinary Foundations
begins with consideration of formalist design traditions and histories, illustrated with contemporary ideas about perception, interdisciplinary links to other content areas, creativity, personal narratives, visual culture, and built environment.
Art Elements: Biological, Global, and Interdisciplinary Foundations
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Examines how art and design are the visual documentation of our knowledge, perceptions, feelings, histories, and ourselves.
Gives definitions and brief histories of the art elements from art and design theories.
Features
Try It!
studio projects at the end of each chapter give the student an opportunity to explore ideas in the text.
Includes art work throughout the text to help students gain a deeper understanding of the complexity of images.
Includes an accompanying CD with art element introductory songs, basic studio skills video clips, supplementary lessons for the art elements, instructor resources, and internet links.