How our beliefs affect our behaviors—and what we can do to replace bad habits with productive new patterns. Most of us wish to modify, improve, and change our behavior in some way—perhaps making healthier decisions, building better relationships, or handling stress more effectively. Embracing the belief that effective behavior resides within each individual, Behavior Change does not tell readers what they need to do differently—but rather illuminates the process of changing behavior based on four fundamental principles: * Awareness and acceptance are the first steps to creating lasting change * Understanding what holds habitual behavior in place is key to doing things differently * Improvement means making a new choice and replacing old behavior patterns with more effective and productive ones * Reinforcement emphasizes that practice with feedback brings improvement For business leaders, teachers, therapists, coaches, or anyone who wants to make positive changes to their own behavior, this guide can start you on your way.