A well-known mantra in business is to "follow your passion" or to "do what you're passionate about". Whilst this is true, a key and pertinent question remains - is passion the only attribute required to start, grow and maintain a successful enterprise? In this insightful book, the reader is exposed to the additional essential considerations that will ensure that aspiring entrepreneurs, startups and existing business owners launch and run thriving businesses.Whilst passion is a strong motivator behind a business idea, this book argues that it alone is not sufficient. This practical, concise and accessible guide emphasizes the vital importance of market research and understanding the legal requirements or limitations on particular industries, the economic feasibility of a proposed product or service, effective marketing, the required mind-set for entrepreneurial success and much more. This is a must-read for anyone thinking of starting a business as well as existing business owners driven to be successful.You Will Learn: -What passion really does for you in business -Qualities that set apart successful entrepreneurs-The MINDSET of successful entrepreneurs -Understanding the competition to win customers-The most important person IN your business -The most important person TO your business -Essential proven strategies for business success -Establishing good financial planning and management systems-How to get the best deal from negotiations -The importance of the VALUE perspective in business success-The power and effective use of social media -Why and how to delegate to achieve success in business