What It Is: A hydrating, tinted lip balm with 84% skin-caring ingredients and color that blooms as it adjusts to your lips' pH. What It Does: Instantly hydrates to plump lips with feel-good moisture Softens, smooths, nourishes, and conditions Delivers sheer, flattering color that adjusts to your lips' pH Highlighted Ingredients: Ceramides: Help replenish essential lipids and lock in moisture levels over time Plumping + Peptide Technology: Helps instantly plump with hydration Omega-rich botanical oils (including olive, jojoba, and avocado): Nourish, soften, and condition Vitamin E: Helps to moisturize and reinforce barrier integrity Clinical Results: 7 days to soft, supple lips* All-day + 1-week moisture 24-hour visible plumping Instantly minimizes the look of lip lines Helps maintain lip moisture barrier to prevent drying *Clinical testing conducted by brand on 26 women, ages 20-68, after using product three times a day for one week. Free Of: Alcohol OR Drying Alcohol Formaldehyde Donors Mineral Oil Parabens Paraffin Petrolatum Phthalates Sulfite How to Use: Wear plumping lip balm alone for a sheer wash of color or layer with your favorite lipstick for a cushioned look and feel. Tap onto cheeks for a healthy-looking flush.