What is it: High impact and high drama in the blink of an eye. The revolutionary jumbo brush fans and pushes lashes up and out, while the rich carbon-black formula intensely thickens, curls and lifts lashes from root to tip for the ultimate eye-opening effect. Why it's different: Designed exclusively for this mascara, the jumbo brush head grabs and visibly pushes each and every lash upwards. The unique formula creates a long-lasting curl that holds for 8 hours. How to use: Brush from base to tips of lashes, layering until the desired look is achieved. Washes off easily with warm water.