What It Is: With soft bristles and a full, rounded shape, this is the perfect all-around eye shadow brush. Who It's For: Anyone looking to create a variety of eye makeup looks, from dramatic smokey eyes to subtle daytime shadowing and defining. Benefits and Claims: Applies the right amount of eye shadow to the lower lid and crease. Can also be used to apply "base" color over the entire lid. How to Use: Use to apply base colors over the entire lid or to apply eye shadow along the lower lid and crease.