What It Is: Bobbi Brown's #1 bestselling Long-Wear Cream Eyeshadow Stick, in festive limited-edition shades. What It Does: Swipe-and-go eyeshadow glides on for 24 hours of effortless eyes. Smooth, creamy formula applies and blends with ease—no tugging, no brush necessary. Waterproof formula seamlessly stays put. Long-lasting color resists settling, creasing, flaking, or smudging. How to Use: Swipe eyeshadow across the lids and blend with fingertips for instant color, or layer and build for a darker color payoff. Playing up eyes has never been so easy.