What It Is: The perfect complement to a smokey eye look, this kohl-pigmented mascara delivers high drama by creating extremely black, stretched-out lashes in an instant. Plus, the long-wearing formula holds its own against flaking, smudging, sweat and humidity. Paraben-free; phthalate-free; sulfate-free; sulfite-free; gluten-free Why It's Different: Builds volume lash by lash as opposed to traditional volumizing formulas that create the appearance of volume by clumping lashes together. Plus, a thicker brush base evenly combs through eyelashes from roots to ends, while a tapered tip grabs those small, hard-to-reach lashes. How to Use: Brush from base to tips of lashes and let dry