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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing in Franklin, TN

Current price: $19.99
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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Barnes and Noble

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing in Franklin, TN

Current price: $19.99
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Size: Audiobook

Practical techniques for applying neuroscience and behavior research to attract new customers
Brainfluence
explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.
This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups.
offers short, easy-to-digest ideas that can be accessed in any order.
Discover ways for brands and products to form emotional bonds with customers
Includes ideas for small businesses and non-profits
Roger Dooley is the creator and publisher of
Neuromarketing,
the most popular blog on using brain and behavior research in marketing, advertising, and sales
delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
Practical techniques for applying neuroscience and behavior research to attract new customers
Brainfluence
explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.
This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups.
offers short, easy-to-digest ideas that can be accessed in any order.
Discover ways for brands and products to form emotional bonds with customers
Includes ideas for small businesses and non-profits
Roger Dooley is the creator and publisher of
Neuromarketing,
the most popular blog on using brain and behavior research in marketing, advertising, and sales
delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

More About Barnes and Noble at CoolSprings Galleria

Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.

1800 Galleria Blvd #1310, Franklin, TN 37067, United States

Find Barnes and Noble at CoolSprings Galleria in Franklin, TN

Visit Barnes and Noble at CoolSprings Galleria in Franklin, TN
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