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Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience

Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience in Franklin, TN

Current price: $28.00
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Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience

Barnes and Noble

Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience in Franklin, TN

Current price: $28.00
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Size: Hardcover

An irreverent and wide-ranging treatise on building and maintaining a standout brand in business or in life, from the marketing mastermind behind countless iconic booze labels.
Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick’s Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work in advertising and marketing, Grasse has changed the game in the booze world and become an authority on building an authentic, enduring, and deeply beloved brand.
Food & Wine
has called him “the punk-rock prince of small-batch spirits.”
So how did he do it? Through practicing
brand mysticism
, a mentality for all endeavors based on keeping an open mind, taking risks, and developing authenticity—skills that have benefited him in booze, business, and beyond. In this book, he’s sharing this practice with the world. Through lessons (big life things that
feel
like just cool stories), case studies (how did Sailor Jerry become the punk rock Captain Morgan?), and magical ingredients (what makes a great message sing),
Brand Mysticism
guides you through the steps it takes to channel entrepreneurial spirit into a brand, a business, a creative practice, or a
life
that breaks with tradition to achieve the remarkable.
An irreverent and wide-ranging treatise on building and maintaining a standout brand in business or in life, from the marketing mastermind behind countless iconic booze labels.
Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick’s Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work in advertising and marketing, Grasse has changed the game in the booze world and become an authority on building an authentic, enduring, and deeply beloved brand.
Food & Wine
has called him “the punk-rock prince of small-batch spirits.”
So how did he do it? Through practicing
brand mysticism
, a mentality for all endeavors based on keeping an open mind, taking risks, and developing authenticity—skills that have benefited him in booze, business, and beyond. In this book, he’s sharing this practice with the world. Through lessons (big life things that
feel
like just cool stories), case studies (how did Sailor Jerry become the punk rock Captain Morgan?), and magical ingredients (what makes a great message sing),
Brand Mysticism
guides you through the steps it takes to channel entrepreneurial spirit into a brand, a business, a creative practice, or a
life
that breaks with tradition to achieve the remarkable.

More About Barnes and Noble at CoolSprings Galleria

Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.

1800 Galleria Blvd #1310, Franklin, TN 37067, United States

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