Build positive impressions of your product or businessBuild a powerful brand and pave the way for marketing successNeed to create — or improve — a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals. You get step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding branding blunders, and keeping your brand viable, visible, and healthy.Discover how to Define your company's identity Develop your logo and tagline Launch your brand marketing plan Manage and protect your brand Fix a broken brand Make customers loyal brand champions
Build positive impressions of your product or businessBuild a powerful brand and pave the way for marketing successNeed to create — or improve — a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals. You get step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding branding blunders, and keeping your brand viable, visible, and healthy.Discover how to Define your company's identity Develop your logo and tagline Launch your brand marketing plan Manage and protect your brand Fix a broken brand Make customers loyal brand champions
More About Barnes and Noble at CoolSprings Galleria
Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.
