In celebration of fine watchmaking, famous performances, and a history of firsts, the bulova x apollo special edition timepiece is inspired by the legendary apollo theater, the soul of american culture. Taking center stage is our new men’s 43mm timepiece in silver-tone stainless steel, featuring a black two-hand dial that showcases the theater’s neon marquee in a subtle print. Bold red accents are infused on the edge-to-edge domed crystal to mimic the famous marquee’s neon lights, and the apollo logo is depicted on the case back. The colorful theme is also reflected in the unique packaging that captures the spirit of the iconic institution with the marquee image on the exterior and a flocked red interior that evokes the theater’s seats. This collector’s watch also features a sleek link design bracelet with a double-press deployment buckle and water resistance to 30 meters.