BUSINESS IS EASY capitalizes on the trend for shorter, more digestible lessons (TED Talks, the rise of book summary services, etc.) and the novelty market for business books. It uses a short sentence to remind business professionals of what they might already know and likely don’t do as often as they should. Business truisms like, “Hire slow, fire fast;” “If you’re the smartest person in the room, you’re in the wrong room.” On the opposite page is a fun illustration to bring the point home. The point is that BUSINESS IS EASY if you do the 100 things that are outlined in the book. The entire book can be read in 20 minutes and makes both a great novelty gift and a serious book for organizational development.