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Business Storytelling from Hype to Hack: Unlock the Software of the Mind
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Business Storytelling from Hype to Hack: Unlock the Software of the Mind in Franklin, TN
Current price: $17.95
Barnes and Noble
Business Storytelling from Hype to Hack: Unlock the Software of the Mind in Franklin, TN
Current price: $17.95
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The definitive little guide to understanding and using your ultimate communications hack.
Storytelling has become a buzzword in marketing, but do stories work in other areas of business? And if so, how?
Making sense and meaning are essential to every human endeavour, and so are mission critical for every business leader. Drawing on insights from neuroscience and using everyday examples, Guptara reveals how storytelling is a brain hack and shows how to "hack" seven key areas of communication, from small talk and self-development to getting people to buy in to a vision, idea, or strategy.
Storytelling has become a buzzword in marketing, but do stories work in other areas of business? And if so, how?
Making sense and meaning are essential to every human endeavour, and so are mission critical for every business leader. Drawing on insights from neuroscience and using everyday examples, Guptara reveals how storytelling is a brain hack and shows how to "hack" seven key areas of communication, from small talk and self-development to getting people to buy in to a vision, idea, or strategy.
The definitive little guide to understanding and using your ultimate communications hack.
Storytelling has become a buzzword in marketing, but do stories work in other areas of business? And if so, how?
Making sense and meaning are essential to every human endeavour, and so are mission critical for every business leader. Drawing on insights from neuroscience and using everyday examples, Guptara reveals how storytelling is a brain hack and shows how to "hack" seven key areas of communication, from small talk and self-development to getting people to buy in to a vision, idea, or strategy.
Storytelling has become a buzzword in marketing, but do stories work in other areas of business? And if so, how?
Making sense and meaning are essential to every human endeavour, and so are mission critical for every business leader. Drawing on insights from neuroscience and using everyday examples, Guptara reveals how storytelling is a brain hack and shows how to "hack" seven key areas of communication, from small talk and self-development to getting people to buy in to a vision, idea, or strategy.
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More About Barnes and Noble at CoolSprings Galleria
Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.
1800 Galleria Blvd #1310, Franklin, TN 37067, United States
