BUXOM’s plumping now in full coverage Full-On Plumping Liquid Lipstick Matte. Transfer-proof pigments stay comfortable and velvety soft for 8 hours. Vitamin E and Natural Seed Oils hydrate and smooth lip lines while Hyaluronic Acid and our iconic Plumping Peptide Complex plump for a cushiony pout. Key Benefits: • A new matte finish of our best-selling lip plumper • Formulated with our Iconic Plumping Peptide Complex • Clinically proven to instantly plump • Comfortable all day wear • Transfer-Proof, feather-proof Clinical Claims (Research Results): • Clinically proven to instantly plump lips** • Instantly improves lip texture by 21%** • 8-hour long wear** • Transfer-proof** **Based on a US clinical study with 31 people Consumer Claims: • Glides On: 100% agree this formula glides on smoothly* • Rich Formula: 100% agree this formula has a rich matte finish* • Instant Comfort: 100% agree this formula instantly dries comfortably* • Lightweight Rich Color: 96% agree this product instantly provides lightweight, rich color with 100% results after 8 hours* • Smooth Formula: 96% agree this formula applies with no tugging/pulling/skipping* • Comfortable: 96% agree Lips immediately feel comfortable* • Weightless: 96% agree this product feels weightless on lips* • Non-Sticky: 96% agree this product doesn't feel sticky on lips and 100% over 8-hours* • Easy application: 96% agree this product is easy to apply* • Bleed/Feather-Proof: 93% agree this formula does not bleed or feather* • Defining: 93% agree lips instantly appear more defined* • Even Application: 93% agree this product has a precise even application* *Based on a US consumer study with 31 people Key Ingredients: Tocopherol + Tocopherol Acetate (Vitamin E): Antioxidant, anti-aging, anti-inflammatory, and skin repair agent Hyaluronic Acid: Intensely hydrates and smoothes lips Plumping Peptide Complex: Promotes firmer, smoother, more defined lips Camellia Japonica Seed Oil (Tsubaki Oil) - Contains potent moisturizing, anti-oxidant, and anti-aging properties How to Use: Line and define the lips with a complementary shade of Power Line Plumping Lip Liner. Using the lip-hugging applicator, apply the product to clean, dry lips in just one stamp and weightless swipe. Let the product dry for at least 30 seconds. Ingredients: Dolly Diva: Hydrogenated Polyisobutene, Isododecane, Caprylic/Capric Triglyceride, Hydrogenated Styrene/Isoprene Copolymer, Dicalcium Phosphate, Disteardimonium Hectorite, Silica Silylate, Polybutene, Trimethylsiloxysilicate, Benzyl Nicotinate, Flavor (Aroma), Sodium Hyaluronate, Hydrolyzed Sodium Hyaluronate, Persea Gratissima (Avocado) Oil, Camellia Japonica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopherol, Menthol, Ethylhexyl Palmitate, Ricinus Communis (Castor) Seed Oil, Synthetic Fluorphlogopite, Tribehenin, Tocopheryl Acetate, Menthyl Lactate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Ethyl Vanillin, Sorbitan Isostearate, Hydrogenated Castor Oil, Palmitoyl Hexapeptide-12, Limonene. +/- (May Contain/Peut Contenir) Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090), Yellow 6 Lake (CI 15985).