While the Canon Pro Premium Matte Pm-101 Photo Paper (8.5x11", 50 Sheets) is a top-tier choice for professional photographers and printing enthusiasts alike, its unique features set it apart in the market. This high-quality, durable photo paper offers a bright, non-reflective matte surface, ideal for showcasing your printed images with utmost clarity and detail. Engineered with a substantial thickness of 12.2 mil and a robust basis weight of 56 pounds, this premium photo paper exudes a professional look and feel. Its sturdy construction ensures longevity, making it a reliable choice for preserving your precious memories or presenting your creative work.Moreover, the Canon Pro Premium Matte Pm-101 Photo Paper boasts a rated brightness of 92%. This high brightness level guarantees that your images will maintain their vibrancy and visual appeal under a wide range of lighting conditions.