Cherry Picking: If the Cherries Aren't Low Enough...Get a Ladder! by Mike Jackson exposes the pitfalls, hazards, and consequences of selective selling. Beginning with a well-argued premise, all the way through actionable and transformative approaches any sales professional can follow, author Mike Jackson makes an irrefutable case against cherry picking as a sales strategy. In this book you will identify how your thoughts, beliefs, and attitudes influence critical sales decisions, especially when it comes to deciding whom you will, or won't, engage in your "A-game" sales presentation. Cherry picking thoughts are powerful and can manipulate the sales professional's decision to cut presentations short, or worse-reject fully qualified customers, resulting in another lost sale. Written with humor and clarity, Cherry Picking is an essential resource in any sales training curriculum, and a must-read for anyone striving for sales success.