In the early nineteenth century the major English chocolate firms — Fry, Rowntree, and Cadbury — were all Quaker family enterprises that aimed to do well by doing good. The English chocolatiers introduced the world's first chocolate bar and ever fancier chocolate temptations — while also writing groundbreaking papers on poverty, publishing authoritative studies of the Bible, and campaigning against human rights abuses. Chocolate was always a global business, and in the global competitors, especially the Swiss and the Americans Hershey and Mars, the Quaker capitalists met their match. The ensuing chocolate wars would culminate in a multi-billion-dollar showdown pitting Quaker tradition against the cutthroat tactics of a corporate behemoth.
Featuring a cast of savvy entrepreneurs, brilliant eccentrics, and resourceful visionaries,
Chocolate Wars
is a delicious history of the fierce, 150-year business rivalry for one of the world's most coveted markets.