What It Does: A next-level lift for lashes, without a pinch, pull, or tug. This mascara’s brush and formula work together to instantly lift, curl, and lengthen your natural lashes—and to keep them lifted for 24 gravity-defying hours. No curler required. Weightless gel formula with flexible polymers keeps lashes feeling featherlight—and never droopy—for an all-day upturned lash look that makes eyes appear bigger and brighter. Curved brush lifts and sets lashes. The inner curve scoops up every lash, while the outer curve helps to set and hold the lift in place.  Resists rain, sweat, humidity, and tears, yet rinses off easily with warm water, thanks to our poly-thermal technology. No makeup remover, no harsh tugging.  High Performance Results: Instantly lifts and curls lashes by 50% and lengthens by 47%* 89% say lashes immediately look lifted** 89% say mascara stays all day** 88% say lashes feels weightless all day** 87% say eyes immediately look brighter**  *Clinical testing on 11 women, after using product for 24 hours.** Consumer testing on 120 women after using product for 1 week. Formula Facts: 24-hour wear Non-flaking clumping-resistant Smudge-resistant Sweat and humidity resistant Easily removable with warm water Ophthalmologist tested Fragrance free Allergy tested Appropriate for people with sensitive eyes  Appropriate for contact lens wearers  How To Use: Start at lash roots, wiggling the inner curve of the brush to lash tips. Repeat to build. For optimal effect, briefly press and hold the outer curve of the brush against lashes to set the lift and curl. Clinique’s innovative poly-thermal technology helps mascara stay put for 24 hours—and makes it easy to remove.  Warm water removal: Use fingertips to splash warm water (bath temperature is ideal) on lashes several times and press gently. Mascara will slide right off.  Or, wet a cotton pad with warm water, press to eye, then wipe away.  Not recommended for use with makeup remover.