What It Is: Densely hydrating eye cream helps visibly lift around the eyes. Reduces crepiness. What It Does: Densely hydrating cream helps visibly lift around the eyes. Helps erase the look of fine lines and builds cushion into time-thinned skin. Even the first application creates a cushiony feel and a brighter look.    How To Use: Use twice a day, morning and night. With ring finger, apply sparingly to entire eye area using a gentle patting motion.