Seminar paper from the year 2016 in the subject Computer Science - Commercial Information Technology, grade: 1,7, Heilbronn University, course: Seminar IT Systems, language: English, abstract: In a world governed by mobile internet and characterized by an increasing number of active customers on the way, companies have to face the difficulty of implementing an adequate strategy for proper master data management. The drastic increase in active mobile connection of both companies and customers leads to rapid master data growth and therefore points out the necessity of implementing a management strategy. The construction of a master data management strategy implies the interaction of different tools and methodologies. Starting with an overview of existing literature and limiting itself within the given scope, the present review then handles the interaction proper. This constitutes the essential component of this work.