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Consumption-Based Forecasting and Planning: Predicting Changing Demand Patterns the New Digital Economy

Consumption-Based Forecasting and Planning: Predicting Changing Demand Patterns the New Digital Economy in Franklin, TN

Current price: $49.95
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Consumption-Based Forecasting and Planning: Predicting Changing Demand Patterns the New Digital Economy

Barnes and Noble

Consumption-Based Forecasting and Planning: Predicting Changing Demand Patterns the New Digital Economy in Franklin, TN

Current price: $49.95
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Size: Hardcover

Discover a new, demand-centric framework for forecasting and demand planning
In
Consumption-Based Forecasting and Planning
, thought leader and forecasting expert  Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy.
The book showcases short- and mid-term demand sensing and focuses on disruptions to the marketplace caused by the digital economy and COVID-19. You’ll also learn:
How to improve demand forecasting and planning accuracy, reduce inventory costs, and minimize waste and stock-outs
What is driving shifting consumer demand patterns, including factors like price, promotions, in-store merchandising, and unplanned and unexpected events
How to apply analytics and machine learning to your forecasting challenges using proven approaches and tactics described throughout the book via several case studies.
Perfect for executives, directors, and managers at retailers, consumer products companies, and other manufacturers,
will also earn a place in the libraries of sales, marketing, supply chain, and finance professionals seeking to sharpen their understanding of how to predict future consumer demand.
Discover a new, demand-centric framework for forecasting and demand planning
In
Consumption-Based Forecasting and Planning
, thought leader and forecasting expert  Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy.
The book showcases short- and mid-term demand sensing and focuses on disruptions to the marketplace caused by the digital economy and COVID-19. You’ll also learn:
How to improve demand forecasting and planning accuracy, reduce inventory costs, and minimize waste and stock-outs
What is driving shifting consumer demand patterns, including factors like price, promotions, in-store merchandising, and unplanned and unexpected events
How to apply analytics and machine learning to your forecasting challenges using proven approaches and tactics described throughout the book via several case studies.
Perfect for executives, directors, and managers at retailers, consumer products companies, and other manufacturers,
will also earn a place in the libraries of sales, marketing, supply chain, and finance professionals seeking to sharpen their understanding of how to predict future consumer demand.

More About Barnes and Noble at CoolSprings Galleria

Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.

1800 Galleria Blvd #1310, Franklin, TN 37067, United States

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