Cracking the Business Development Code explains the fundamental formula for driving explosive and sustainable business growth: BD = M+S+CS. Understanding the relationships in this simple and profound formula will enable you to transform YOUR BUSINESS (and your livelihood) into a thriving success in any competitive landscape.In this book you will learn,• Key principles that drive explosive, sustainable business-to-business growth• How to harness the "power of three" to achieve true customer loyalty • Why just a great sales team is never enough to be great• Seven proven steps for evaluating and re-engineering for explosive success