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Crafting Luxury: Craftsmanship, Manufacture, Technology and the Retail Environment

Crafting Luxury: Craftsmanship, Manufacture, Technology and the Retail Environment in Franklin, TN

Current price: $100.00
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Crafting Luxury: Craftsmanship, Manufacture, Technology and the Retail Environment

Barnes and Noble

Crafting Luxury: Craftsmanship, Manufacture, Technology and the Retail Environment in Franklin, TN

Current price: $100.00
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Size: Hardcover

An exploration of the many issues and debates that surround the idea of luxury.
The idea of luxury has secured a place in contemporary Western culture and the term has now joined common parlance in both established and emerging economies.
Crafting Luxury
explores contentious issues surrounding perceptions of luxury, its relationship to contemporary branding as created by marketers, and the effect this has on consumers and their purchasing habits. It examines the industry structures, analyzing production practices as well as the effects of hierarchies on both internal and external perceptions of luxury, from the makers to the sellers and consumers. Offering different perspectives and interpretations of luxury, the authors dissect the work of companies across the industry, from established companies to emerging models and from conglomerates to small independents. They further explore the impact of technology on consumption, manufacture, the retail environment, and sales, providing a true insider’s view of this complex world.
An exploration of the many issues and debates that surround the idea of luxury.
The idea of luxury has secured a place in contemporary Western culture and the term has now joined common parlance in both established and emerging economies.
Crafting Luxury
explores contentious issues surrounding perceptions of luxury, its relationship to contemporary branding as created by marketers, and the effect this has on consumers and their purchasing habits. It examines the industry structures, analyzing production practices as well as the effects of hierarchies on both internal and external perceptions of luxury, from the makers to the sellers and consumers. Offering different perspectives and interpretations of luxury, the authors dissect the work of companies across the industry, from established companies to emerging models and from conglomerates to small independents. They further explore the impact of technology on consumption, manufacture, the retail environment, and sales, providing a true insider’s view of this complex world.

More About Barnes and Noble at CoolSprings Galleria

Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.

1800 Galleria Blvd #1310, Franklin, TN 37067, United States

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