Researchers have consistently shown that a supportive culture is one of the most crucial success factors in the implementation of any big data solution. Creating a culture that supports data-driven decision-making is a difficult but ultimately required step in transforming an organization into one that can readily and successfully adopt business intelligence technologies. The purpose of this qualitative case study was to understand the ways in which organizations can foster a culture of smarter decision-making and accountability so that business can improve operational metrics and ultimately profitability. Participants identified three major themes that drive the adoption of a data-driven culture. These themes included building trust between decision-makers and their data, developing a team-driven culture, and instituting data governance and standard work processes to maintain quality of systems.