Creative Feeding uses your dog's normal daily food allowance to provide activities and games to help keep your dog happy, healthy, mentally stimulated, improve your dog's behaviour and increase your dog's focus on you. It helps to build key concepts like your dog's ability to solve problems, flexibility towards everyday challenges, grit and perseverance, calmness and even-temperament, self-confidence, optimism, impulse control and focus. The dog was naturally designed to be physically active and to hunt and forage for its food, so incorporating these simple and fun creative feeding activities into its daily life is meeting this natural need. Best of all, dogs love playing along! Ditch the food bowl and add some fun and enrichment into your dog's day!