An ode to Creed's sophisticated craftsmanship and passion for the world's finest ingredients, Love In White combines hand-selected essences from five continents, a fragrant statement of global unity and peace. The scent is pure freedom, a floral-fresh blend grounded by Florentine iris, French daffodils and subdued, powdery Tonkin rice. Love In White was honored on its launch day by a tribute with New York City's Empire State Building being illuminated by pure white lights.