The book "Crisis communication management" involves the strategic planning and execution of communication during a crisis to protect and sustain an organisation's reputation and operations. It requires rapid, transparent, and consistent messaging to inform stakeholders, mitigate panic, and provide clear action steps. Effective crisis communication hinges on pre-established plans, swift decision-making, and the ability to adapt messages to the evolving situation. This includes leveraging multiple channels, such as press releases, social media, and direct communication, to reach diverse audiences. The goal is to maintain trust and credibility, demonstrating accountability and empathy while addressing the crisis's root causes and impacts. A successful crisis communication strategy can significantly influence public perception, mitigate negative effects, and facilitate a quicker recovery for the organisation involved.