Crisis is inevitable. Chaos is not.
Every organization will face a crisis—whether it’s an executive scandal, a cybersecurity breach, workplace violence, or a PR disaster. The difference between brands that survive and those that collapse is simple: The ones that prepare, win.
In
Crisis Compass
, crisis communications expert Michele Ehrhart pulls back the curtain on what truly separates effective leaders from those who crack under pressure. Drawing on decades of high-stakes experience—including managing crises for one of the world’s largest global corporations—Ehrhart delivers a practical, no-nonsense road map for leaders, PR professionals, and executives who want to stay ahead of the storm.
Inside, you’ll learn:
the fatal flaws in crisis plans—why most organizations fail when it matters most;
crisis drills and rehearsals—the real reason your team thinks it’s ready (but isn’t);
the 24-hour rule—how to control the narrative before the crisis controls you;
silence vs. speed—why sometimes, saying nothing is the smartest move;
social media strategy—how to handle misinformation, leaks, and public panic; and
what comes after the fire—post-crisis strategies to rebuild trust and reputation.
Using compelling, real-world case studies—including firsthand experience from corporate crises that made global headlines—Ehrhart gives leaders the exact strategies they need to think, respond, and lead under pressure. Whether you’re a business executive, PR strategist, or crisis communicator,
will transform the way you approach high-stakes moments.