Want to reach out to multicultural customers?
Cross-Cultural Selling For Dummies
is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You’ll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business.
This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You’ll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You’ll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to:
Reach out to multicultural customers
Develop strong relationships
Adapt your sales presentations and techniques
Clear language barriers
Boost your street cred
Present appealing financing options
Create a foundation for long-term success
Handle negotiations with skilled hagglers
Recognize and overcome objections
Adopt techniques to close the sale
Create a strong referral base
Avoid cultural conflicts
Maintain a diverse sales team
You can realize the incredible untapped potential of the multicultural market to send your sales soaring and your profits off the charts.
shows you how!