CORE STRENGTH FORTIFYING WASH 12OZ. Benefits: Very gentle cleanser that gets rid of dirt and product build-up without stripping the hair of moisture. Enriched with proteins at low dosage, it can be used frequently without the risk of protein overload. Balancing protein-rich and moisturizing products in your routine is key to strengthen and protect the hair against damage. The more damaged and porous your hair is, the more protein-rich products you should use. Safe for color-treated hair. Suitable for frequent washes. Vegan, cruelty free, clean ingredients and curly girl friendly (no sulfates, silicones or drying alcohols). Designed for all curls and texture types, this product is also suitable for straight hair. Key Ingredients: Gentle cleansers that don't strip hair's natural oils. Powerful patented active that targets and fortifies hair bonds. Hemp Seed & Rice Protein complex, completely plant-based alternative to animal keratin that helps the hair look stronger and more elastic. Blend of nutrient-rich superfoods (Prickly Pear, Kale, Guava, Shiitake Mushroom, Blackcurrant and Pumpkin Seeds). :